Bio & Resume – Krishux

I am a UX leader with over 16 years of experience, helping software design teams solve complex problems for the world’s best brands across Consumer, Enterprise, & B2B environments. I have a proven track record in building highly cross-functional and collaborative design teams that empower businesses to provide best-in-class customer experience, and my work has enhanced the lives of users at companies like Carrefour, Emirates, Fly Dubai, United Cargo, SAS Cargo, Al-Futtaim Trading Enterprise IATA, Air China, Toyota, Lexus, Honda, IKEA and many more.

I believe in cross-functional collaboration, working in tandem with the business, research, IT, engineering, operations, marketing and other relevant stakeholders to better understand the user requirements, technical feasibility and timelines

I start by Researching, observing, and identifying the needs and behaviors of users and customers, I observe, analyze and interact with them in order to generate Solutions and deliver captivating designs which satisfy both business KPIs and user goals

I have managed teams as large as 15 but I think it is important to try and design something every day.

Senior Manager UX Design

Carrefour – Majid Al Futtaim

Dubai
Nov 2019 – present

Building & mentoring a team of UX designers, defining and implementing strategy, principles, process, culture, mechanisms and ways of working across product squads and engineering teams. Provide feedback on creative artefacts and align with cross-functional teams and stakeholders on project priorities, status, risks, and accomplishments

Major Projects: Carrefour NOW – Express Delivery, Item Customisation, Food traceability, PDP,PLP, CLP

User Experience Lead

Carrefour – Majid Al Futtaim

Dubai
Nov 2019 – April 2021

Supports the development of experience design and innovation strategies including customer journey mapping, technical requirements, development of strategic roadmaps and robust business cases with internal and external stakeholders in support of the CDO agenda for achieving business efficiency and disruption in key sectors

Major Projects: Cart and Checkout, Category Landing Pages (CLP), Home page refresh -2021/22, Substitution journey pre/post order, Click & Collect Implementation, Product Detail page (PDP), Product cards – compact for grocery, Design Guideline Document, Post order journey

Lead Designer – UX

Accelya, Previously Mercator a division of Emirates

Dubai
Feb 2019 – Dec 2021

Implement user experience methods such as user persona, user story, Jobs to be done analysis, user experience workflow design, customer journeys, story mapping, user task analysis, site maps and IA to define product functionality, navigation and interaction paradigms. Develop rapid prototypes of potential solutions in collaboration with cross-functional peers.

Major Projects: Offer and Order Management (SKYCHAIN), Customer 360 CRIS Loyalty, BSPlink, ADM Management Project for IATA, Regulatory Broker, REVERA, Design system 2.0, E Smash, Product Customisation for Delta and Swiss,Welcome Kit and HELPER modules for All major Accelya products, Accelya Corporate Tech Publications for staff and ExCom members

Sr. UX Designer

Al-Futtaim – Consumer & Customer Communications

Dubai
Mar 2012 – Dec 2016

Developing creative concepts and integrated campaigns across multiple channels — email, websites, mobile, social media & large digital display screens. Inspire, motivate, and direct design and dev team members to successful execution of concepts and designs and create award winning digital products and campaigns. Constantly exploring new ways to incorporate emerging media formats into campaigns and creative designs for business pitches. Provide creative solutions for world’s leading automotive and retail brands.

Major Projects: Toyota Corporate Website, Al-Futtaim Automotive Group Website, Honda UAE Corporate website, Toyota Racing Development TRD UAE Microsite, Dubai Festival City Mall Corporate website, Plug-Ins Ecommerce website, Lexus Corporate website and Mobile Application, Al Futtaim Automall corporate website, Al Futtaim Logistics

UX Designer

Equity Advertising

Dubai
Mar 2010 – Feb 2012

Conceptualise, design, and execute digital key visuals to be used in online advertising, digital marketing, and print advertising. Collaborate effectively with a multi-disciplined team of Creative Directors, Art Directors, Designer, Copywriters & developers to conceptualise and design digital campaigns, and introduce new creative ideas to achieve a common goal

Major Projects: Equity Corporate Website , HTC MENA Digital campaigns and activations, Citi Bank Digital Campaigns and activation’s , JAFZA Digital Campaigns, Samsung Digital activation’s and social media, Digital guidelines and design system

Sr. Web Designer /Project Manager

Easy Stands Ltd. UK

Dubai
Jul 2008 – Feb 2010

Leading a multidisciplinary team of designers and developers to manage corporate Intranet, in-house websites and client web portals including social media channels, research, develop and establishing design guidelines, design standards, and best practices. Work with multiple content management systems and project management tools

Major Projects: Brand guideline document, digital guidelines and design system for various clients, Company portals and CMS, website developemnt and presentation

Web Project Manager

Meridian Solutions Inc.

India
Sep 2006 – June 2008

Establishes project scope, discover and validate business and technical requirements and parameters, obtaining input from subject-matter experts, set deadlines, assign responsibilities and monitor and summarize progress of project. Conducting design and implementation reviews, provide project status reports by collecting, analysing, and summarizing data and trends

Major Projects: Zulekha hospitals corporate websites, Zayed international foundation, Ramada group of hotels, Belhoul super specialty hospital website and branding, Ad Ventures Inc. branding and website, Brand guideline document, digital guidelines and design system for various clients, Company portals and CMS

Master of Business administration

Shobhit University – Meerut, India

2012-2014

Bachelor of Arts

Calicut University, Calicut, India

2001-2003

Advance Diploma in Multimedia (ADIM)

Arena Multimedia, Pune, India

2001

Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Design Thinking for Innovation
Adobe Certified Expert – ACEv
Agile Meets Design Thinking
Google Studio Certified + HTML5
Introduction to User Experience Design
Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

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Hello! I’m Deepak Krishna,

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